Memos

Occasional one-page memos on product, AI, and value creation. Written to be read in five minutes and argued about for longer.

• 6 July 2026 Before you fund that AI initiative, ask for the break-even

  Why AI ROI can’t be estimated after the pilot, the new build trap, and the spreadsheet that should exist before a single line of code.

David Jordan · Author & Product Leader · LinkedIn